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Why Harvard Business School Recommends MLM
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Groundswell: Winning in a World Transformed by Social Technologies $3.06 Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it s unstoppable, it affects every industry and it s utterly foreign to the powerful companies running things now.When consumers you ve never m… |
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Marketing in the Groundswell $6.78 “Since Groundswell was published in April of 2008, two things have happened: The global economy has gone into the dumper; and at the same time, marketers have fallen in love with social technologies.” So states author Josh Bernoff in his introduction to Marketing in the Groundswell, which offers vital information that everyone involved in marketing or in communicating with customers’ needs to know… |
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Marketing As Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation $8.80 This is a wake-up call for marketers on what CEOs want and how to deliver it…CEOs are more than frustrated by marketing’s inability to deliver results. Has the profession lost its relevance? Nirmalya Kumar argues that, while the function of marketing has lost ground, the importance of marketing as a mind-set-geared toward customer focus and market orientation-has gained momentum across the entir… |
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